To put it frankly, the world revolves around Google. If you don’t have your site optimized for Google (or Yahoo! or Bing either), your site isn’t doing all it can for you. Use the following tips to begin your website’s search engine optimization campaign, and watch as your new users roll in.
You need to put some thought into the anchor text you use for internal website links. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.
Do not fall into thniking advertising can boost your ranking for search engines. Placing ads on other sites could drive visitors to yours, but it won’t boost rankings.
Add meta descriptions to each page on your site to improve your search engine placement. These description tags are a great value, as they are easy to add and improve ranking. Your meta tags should be useful and true. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.
Good search engine optimization relies on keyword density. To keep out of trouble, at least 80 percent of your page content should not be keywords.
Social marketing will help raise your websites ranking in search engine results. This means you should become a member of the most popular social networks. Get to know more than Yelp, Facebook and Twitter. Many of these sites also cater to specific interest or groups like photography and Christmas. Use those that have relevance to your business sector, and take advantage of the opportunities they provide to create awareness and facilitate better search engine optimizaiton.
Avoid Flash on your site. Flash typically does not load very fast, and spiders are turned off by this. You will need to have content that is readily visible at all times.
Blogging increases your presence in search engine results. The more visible your site is, the more traffic you will draw in.
Improving content on your website is the very best strategy to drive customers towards your site. Visitors will not stay on your website if you do not have information they can use.
There are those that think that implement comment tags with keywords embedded in them is a way to generate more traffic. Instead, you should focus on the actual content of your website.
On top of link exchanges, try out article exchanges as well for better rankings with the search engines. An article exchange means posting a whole article by another site owner on your own site, including a link to their website. They reciprocate by hosting an article you wrote on their site. Both websites have new content, and this is a lot more effective than an exchange of links.
Add a keyword-rich site map to your website. A site map basically shows all the areas available to viewers on your websites, and provides an easy access point to find what they are looking for. This can affect your search engine rankings, as content that is easy to find is considered more relevant.
Generate a keyword-oriented site map for added SEO optimization. With all the main pages and links available on one page, it is not only great for search engine optimization, but also for the convenience of your visitors who may be looking for something on your site. Site maps are also utilized by search engines to increase a website’s ranking. If a site is easy to access by the engine, then its rating will increase as this is one of the determining criteria.
As simple as it make seem, be sure your site is registered with the top search engines. Sometimes, this step is overlooked because people think it happens on its own. Check often to ascertain that your website is still indexed. This search ensures that webcrawlers are still finding your webpage.
Never post duplicate articles on your site. Watch out that you may be using content that is duplicated and not even know about it. While reusing articles and product info on multiple pages might be quick, the search engine robots will not treat it well.
Put some money into Internet advertising, such as AdWords. Advertisers can help increase your rankings significantly. Ad sites specialize in gleaning traffic for you. You will see more traffic by using ads from top engines, such as Google.
Try to embed videos onto the homepage of your website. Videos can be great for personal introductions or product demonstrations and tutorials. Get the video posted to your site and make sure it has good keywords attached to it. Build a video sitemap and submit it. Once you have done that, display the video on other sites, such as Yahoo, YouTube and Metacafe. Now, you just wait for the customers to begin knocking down your door.
You might have a solid site but no site is perfect. Always seek to improve what you have. That is the best way to draw people into your site.
Keep up with the competition by using these SEO tips. Your search engine ranking will depend on the relevance assigned to your site. Use these tips and get ahead today. If you don’t use the strategies discussed here, your competition may well leave you far behind.
To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. Alt tags are basically a substitute for the image. This text is used if a visitor has chosen not to allow images. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.